Monday, 16 May 2011

It’s Time to Showcase Your Brand with your own Exhibition Bundle


  • Complete 3x3 Pop Up Display with Superior Graphics 
  • 2 x Roller Banner stands complete with carry bag 
  • 2 x Halogen Spot Light Kit
  • Transit case with wood effect top and graphic wrap
  • Free Delivery (Mainland UK
  • Includes design time 


All for an amazing £1049 Plus VAT Was £1379
That’s a 24% saving 

Add 2500 A5 leaflets for just £299 fully designed and printed 

Priced based on the supply of a high-resolution logo and text copy. 
If you need help with this then please give us a call on 0845 051423.
Please note the leaflet display stand is not included within the offer.






Tuesday, 10 May 2011

Photographs2art Studio Sitting at TWO

    

Photographs2art ..... capturing special moments and creating stunning mementos to enjoy forever.

A photographs2art experience is first and foremost professional – in every sense of the word!  A professional photographer, professional cameras and professional lighting, and the professional result … amazing images that you will undoubtedly want to show off. So, at Photographs2art we complete our professional service by offering quality printing, and mounting options to make the very best of your images.



Studio sitting £50 for one hour session

Call 0845 051 4232 to book

What Hermes had to say about TWO Marketing

Hermes

"We were delighted with TWO Marketing's  creative flare and passion. The results were excellent and delivered great messages to both our internal and external customers.  TWO Marketing has delivered many different assignments for us, including the re-branding of our business from Parcelnet to Hermes, the full management of exhibitions, conferences and events and the design and print of internal communications material.  In addition TWO designed and delivered some excellent, eye catching advertising campaigns to raise our brand awareness and support customer acquisition plans."  Carole Woodhead - CEO Hermes

"Thank you for all the outstanding work that you have done for this company over the last couple of years, you have done a great job in transforming this business commercially and helping us to really understand the value and power of successful marketing."  Jon Tobbell, Commercial Director, Hermes

"Great to work with - good ideas and very success driven, makes projects work. Also personally fun to work with! Thanks." Dr. Fiona A. Lehmann , Head of European Marketing Coordination , Hermes Logistik Gruppe

“Jonathan worked with Hermes, formerly Parcelnet, for over 2 years. During that time he became a valuable member of the business, driving the development and launch of our consumer to consumer product 'myhermes'.He also worked very closely with Hermes Germany and supported the rebrand from Parcelnet to Hermes in 2009. I thoroughly enjoyed working with him and found him incredibly resourceful.” Paul McCormack, HR Director, Hermes


Friday, 18 March 2011

Helping the client

Like many others who have their own business, I love seeing the final results on everything we do, from a new design of a leaflet, an exhibition display or a website. It’s that moment when the client says, “Love it” you know that the team has delivered. Now start with the support of making it happen for the client. S

So it goes like this.

If you are thinking about taking a well earned break away, but don’t feel you want to travel to far. Then this is a great option. Barley House in Southwold. Barley House provides stylish and luxurious bed and breakfast accommodation in the heart of Southwold, moments from the beach and the centre of this charming small seaside town. Barley House is the ideal place to get away from it all for a few days, be taken care of and relax in beautiful, comfortable surroundings. Have a look at their new website and even better check in for an amazing stay.

Secondly our good friends at Abate Pest Management. The website is now fully live for information and for you to buy your  DIY pest control products online. Also sign up to Jon’s newsletter from the site and help him build a community. There are many Homes and businesses that use pest control and based on Abates NPTA Gold Status and ISO accreditation and the teams can do, will do attitude, I would recommend them on an adhoc or contract service.



Lets help each other.

Wednesday, 2 February 2011

Health check on your current sales processes


It is a good idea to take a health check on your current sales processes, structure and teams. When you evaluate competence find out if your team have all the details regarding product knowledge, company history and statistics. They should also be aware of the industry, your sales processes and policy. Do they have knowledge of the customer, their problems and opportunities? Do they have the relevant sales skills, know how to prospect for business, how to prepare for a sales call and how to build rapport and trust with customers? Do they know how to qualify prospects, know how to write the proposal and deliver the sales presentation?  Do they know how to overcome objections and close the sale? One of the most effective ways of evaluating sales peoples competencies is to accompany them in the field. Are your sales people motivated? Is each member giving 100% effort, hold positive attitude, enjoy seeing customers, celebrate their own successes, closely track their sales and commissions earned?

As all sales personnel should have agreed targets and objectives it is much easier to manage performance. Steps for managing and improving performance should be to meet and discuss the performance at regular intervals. Go out and conduct joint visits to understand individual weaknesses and put together a development plan, set a new target and review.

You should also evaluate opportunity. Opportunity is the availability of goals, territory, tools, products and support. Ask yourself these questions: Have you set the right strategy and goals and does the team understand and accept the these? Are the territories or areas clearly defined and do you have the right sales people in the right territories or areas? Does the sales team have the right collateral? Are the products positioned, promoted and priced effectively? Is adequate product training available? Do you support your sales people in the field on sales calls? Do you have an effective sales incentive program, marketing campaign to drive lead generation? 

It is sometimes very easy to shout at sales when targets are not being met, evaluate to understand the reasons why, you might be surprised.

Need help contact us
We love to help. 

Friday, 28 January 2011

What is the definition of sales?


What is the definition of sales? Is it cold calling, networking, following up, leaving telephone messages, writing letters, sending information in the post, planning on how to attract your next customer or developing an existing one? Every sales person will participate in a multitude of different activities in order to make a sale.  These activities will have a cross over between sales and marketing, the two functions have to work together hand in hand.

To demonstrate I have used the following example on a number of occasions to explain what sales and marketing is:

If the Circus is coming to town and you create a billboard that reads “Circus coming to the town park this Saturday,” that’s advertising.

If you hang a sign on the side of an elephant and walk him through the town, that’s promotion.

If the elephant tramples the mayor’s garden, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If people go to the circus, you show them the many side stalls, explain how much fun they will have spending money at these stalls, answer all of their questions, and convince them to spend a lot of money at the circus? THAT’S SALES!

Sunday, 9 January 2011

Traditional promotion – the impulse purchase

The hype is definitely digital, even yesterday I reviewed a recent email campaign that we sent out to consumers and 19% of the open rates were people using iphones and ipads. However we must not forget the sales opportunity that presents itself on the day. For this you need good old traditional methods of promotion. If you have a retail shop or a visitor attraction, then put yourself in the customers shoes. Take a walk or drive and go past your outlet. What did you think? Did it scream at you! Come in and see us? Your brand needs to be good at the first impression stage, always think customer benefits and tell the story. You can do this with great point of sale, window side or roadside (if planning allows).

Also let others know what you do and where you are by working in partnership with other businesses. This could be the person who makes jewellery having a presence in a hairdressing salon or card shop. Make sure that you have leaflets and cards and even set up a commission scheme with your partner.

You must remember that many of us do not plan ahead, we often go looking for something to do or something to buy. The key thing is make sure that you plan ahead and capture every possibility.

If we can help you gain more sales with any branding, design or print, then we would love to hear from you. Please contact me on 0845 051 4232 or visit our TWO Marketing website. Good luck for 2011