The hype is definitely digital, even yesterday I reviewed a recent email campaign that we sent out to consumers and 19% of the open rates were people using iphones and ipads. However we must not forget the sales opportunity that presents itself on the day. For this you need good old traditional methods of promotion. If you have a retail shop or a visitor attraction, then put yourself in the customers shoes. Take a walk or drive and go past your outlet. What did you think? Did it scream at you! Come in and see us? Your brand needs to be good at the first impression stage, always think customer benefits and tell the story. You can do this with great point of sale, window side or roadside (if planning allows).
Also let others know what you do and where you are by working in partnership with other businesses. This could be the person who makes jewellery having a presence in a hairdressing salon or card shop. Make sure that you have leaflets and cards and even set up a commission scheme with your partner.
You must remember that many of us do not plan ahead, we often go looking for something to do or something to buy. The key thing is make sure that you plan ahead and capture every possibility.
If we can help you gain more sales with any branding, design or print, then we would love to hear from you. Please contact me on 0845 051 4232 or visit our TWO Marketing website. Good luck for 2011
Quite right! I'm a shocking impulse buyer with 3 wardrobes (1 full of handbags:-) ) to prove it. New Years resolution.....but very true, most people don't plan ahead and affiliate/commission schemes are the way to go - never miss an opportunity!
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