SEO Predictions for 2011 by Liverpools Hit Search

SEO- As a result of the local fragmentation of Google, and the growth of local search entities, SEO will become more complex in its management and delivery.
- Content will define SEO in 2011, with copywriting skills becoming more important than ever.
- The blurred lines between SEO and social media will be emphasised even more this year, particularly with new local additions being added to search engines.
- Sales generated through SEO-based channels will grow by more than 50%.
- Google will remain the dominant search engine, although Bing and Yahoo will claw back up to 2% of the market share through the course of the year.
- Facebook will launch its own search listings in 2011, with a local bias that will see Facebook gain a reputation as the "local search engine"

- The increasing adoption of HTML5 towards the end of the year will provide better cross-browser platform support.
- Google will introduce a "brand halo effect", allowing larger brands to become more prominent in their industries, and target keyword phrases that they had previously had little exposure on.
- Yahoo is set to remove its site explorer tool this year.
- Bing will add more functionality into its Webmaster Tools, which will allow for greater reporting on links and site-wide reporting.
- Bing’s Facebook results will become much more prominent in the UK in the first quarter of 2011, which could lead to some interesting celebrity mishaps, promoting the awareness of managing your reputation online from the general public.
- Google is set to move Google Local and Google Shopping to a paid medium by the end of 2011, and will cause further uproar by displaying more of its own content, ie: links to business listings within search listings.
- Bing will look to make its Facebook investment work in 2011. Facebook listings will start to appear in more "interesting" places, while impressions and "like" data will be put to good use in its keyword ranking mechanism.
- Google’s current share price of $600 is one of the dominating elements in its 2011 strategy; expect to see a 10% growth of these shares throughout the year.
- Yahoo’s partnership with Gannett will expand its local-based advertising, as well as provide additional content opportunities.
- Yahoo's Margin increased to 11% in 2010, mostly aided by the Sale of HotJobs, its investment into Alibaba and shedding of 4% of its workforce. Its Search Agreement with Microsoft to obtain full traction in 2012, and CEO Carol Bartz believes Yahoo will be a more attractive proposition to purchase in 2011, with Apple or Facebook expected to be the potential suitors.

Top 10 tips for improving sales in 10 minutes

This Friday i wll be at 4Networking Kings Lynn.
"Everyone should be looking at way’s to increase top line sales. Jonathan White of TWO Marketing reveals some top tips on low cost or no cost methods, that will help you WIN more business".

Friday 07 January 2011
08:00 - 10:00
Leziate Park
Leziate Park Ltd
Brow of the Hill
Leziate
Kings Lynn

PE32 1EN

Happy New Year

Happy New Year to everyone.

Norfolk Broads Direct Boating and Cottage Holidays

Your current customers are your assets

Your current customers are your assets - assets are generally long term, so are your customers.
You need a database of all your customers, their details, what they spend, what they buy, when did you last communicate to them, what have you sent them and if you have their birthday then how about sending them a card, free gift or a voucher at this special time.

A simple structure will really help. I love the sales ladder tecnique which takes your suspects through to the advocate stage.

What about your suspects? Understand where your next prospect is coming from. Who are your prospects? Set clear customer objectives and targets. Retain your customers - it is cheaper to retain and develop existing customers than it is to acquire new ones.Simple CRM (customer relationship management) systems are low cost and easy to use, bringing out the best of how you manage your customer.

You need to understand the laws of data protection. Today you simply can not just send people mailers, emails or even call them. They need to opt into your communications method and give them the easy option to opt out! You need to manage their data according to the Information Commissioners Office. The ICO has some easy to understand guides on the basics.



Good luck and we are also here to help. TWO Marketing.

Outsourcing Your Marketing

It is true businesses are facing tough times, the first thing most businesses do is pull their marketing budget. I want you to understand that I advise against it. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.

In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you the overhead of a marketing department, but what should you look for when contemplating this option to ensure that it's successful and you don't get financial burned?

It’s not a secret that many companies that downsize, re-prioritise or expand find outsourcing to be a cost effective decision to fulfil certain corporation functions.

Outsourcing has become an essential aspect of business strategies and this included the marketing function.

Outsourcing allows a company to put more focus on product development and overall operations. It eliminates the delay the need to hire full-time staff and avoids tasking overworked staff.

TWO Marketing help companies market their products and services without extending their in-house marketing staff. We can often provide the same service as an in-house marketing department, but at half the cost.

Some Strategic Thinking in 2010

When you build a new house, you need a solid foundation before you start building up the brickwork. Marketing is the same, set the foundation within a plan before you go and spend money on promotion. Don't waste money on impulse purchasing, set out the plans and stick with them. Everyone hear of horror stories where companies pay for advertising that don't even exist. A good plan will deliver good results...
Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.
The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.
To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.

Set your companies vision

• What are your companies aspirations?
• Have you set your goals and objectives?
• What are your predicted sales revenues short, mid and long-term?
• Have you a clear strategic plan?

How will you achieve your vision?

• Do you want your existing customers to spend more?
• Do you want to acquire more customers?
• Are you looking to expand with new locations or new products?
• Have you segmented your customers by size, location, industry and buying behaviour?
• Do you have a customer database?
• Do you have a marketing plan?