Your current customers are your assets

Your current customers are your assets - assets are generally long term, so are your customers.
You need a database of all your customers, their details, what they spend, what they buy, when did you last communicate to them, what have you sent them and if you have their birthday then how about sending them a card, free gift or a voucher at this special time.

A simple structure will really help. I love the sales ladder tecnique which takes your suspects through to the advocate stage.

What about your suspects? Understand where your next prospect is coming from. Who are your prospects? Set clear customer objectives and targets. Retain your customers - it is cheaper to retain and develop existing customers than it is to acquire new ones.Simple CRM (customer relationship management) systems are low cost and easy to use, bringing out the best of how you manage your customer.

You need to understand the laws of data protection. Today you simply can not just send people mailers, emails or even call them. They need to opt into your communications method and give them the easy option to opt out! You need to manage their data according to the Information Commissioners Office. The ICO has some easy to understand guides on the basics.



Good luck and we are also here to help. TWO Marketing.