Thursday 30 December 2010
Saturday 11 December 2010
Your current customers are your assets
Your current customers are your assets - assets are generally long term, so are your customers.
You need a database of all your customers, their details, what they spend, what they buy, when did you last communicate to them, what have you sent them and if you have their birthday then how about sending them a card, free gift or a voucher at this special time.
A simple structure will really help. I love the sales ladder tecnique which takes your suspects through to the advocate stage.
What about your suspects? Understand where your next prospect is coming from. Who are your prospects? Set clear customer objectives and targets. Retain your customers - it is cheaper to retain and develop existing customers than it is to acquire new ones.Simple CRM (customer relationship management) systems are low cost and easy to use, bringing out the best of how you manage your customer.
You need to understand the laws of data protection. Today you simply can not just send people mailers, emails or even call them. They need to opt into your communications method and give them the easy option to opt out! You need to manage their data according to the Information Commissioners Office. The ICO has some easy to understand guides on the basics.
Good luck and we are also here to help. TWO Marketing.
You need a database of all your customers, their details, what they spend, what they buy, when did you last communicate to them, what have you sent them and if you have their birthday then how about sending them a card, free gift or a voucher at this special time.
A simple structure will really help. I love the sales ladder tecnique which takes your suspects through to the advocate stage.
What about your suspects? Understand where your next prospect is coming from. Who are your prospects? Set clear customer objectives and targets. Retain your customers - it is cheaper to retain and develop existing customers than it is to acquire new ones.Simple CRM (customer relationship management) systems are low cost and easy to use, bringing out the best of how you manage your customer.
You need to understand the laws of data protection. Today you simply can not just send people mailers, emails or even call them. They need to opt into your communications method and give them the easy option to opt out! You need to manage their data according to the Information Commissioners Office. The ICO has some easy to understand guides on the basics.
Good luck and we are also here to help. TWO Marketing.
Saturday 23 January 2010
Outsourcing Your Marketing
It is true businesses are facing tough times, the first thing most businesses do is pull their marketing budget. I want you to understand that I advise against it. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.
In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you the overhead of a marketing department, but what should you look for when contemplating this option to ensure that it's successful and you don't get financial burned?
It’s not a secret that many companies that downsize, re-prioritise or expand find outsourcing to be a cost effective decision to fulfil certain corporation functions.
Outsourcing has become an essential aspect of business strategies and this included the marketing function.
Outsourcing allows a company to put more focus on product development and overall operations. It eliminates the delay the need to hire full-time staff and avoids tasking overworked staff.
TWO Marketing help companies market their products and services without extending their in-house marketing staff. We can often provide the same service as an in-house marketing department, but at half the cost.
In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you the overhead of a marketing department, but what should you look for when contemplating this option to ensure that it's successful and you don't get financial burned?
It’s not a secret that many companies that downsize, re-prioritise or expand find outsourcing to be a cost effective decision to fulfil certain corporation functions.
Outsourcing has become an essential aspect of business strategies and this included the marketing function.
Outsourcing allows a company to put more focus on product development and overall operations. It eliminates the delay the need to hire full-time staff and avoids tasking overworked staff.
TWO Marketing help companies market their products and services without extending their in-house marketing staff. We can often provide the same service as an in-house marketing department, but at half the cost.
Monday 18 January 2010
Some Strategic Thinking in 2010
When you build a new house, you need a solid foundation before you start building up the brickwork. Marketing is the same, set the foundation within a plan before you go and spend money on promotion. Don't waste money on impulse purchasing, set out the plans and stick with them. Everyone hear of horror stories where companies pay for advertising that don't even exist. A good plan will deliver good results...
Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.
The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.
To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.
Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.
The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.
To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.
Set your companies vision
- What are your companies aspirations?
- Have you set your goals and objectives?
- What are your predicted sales revenues short, mid and long-term?
- Have you a clear strategic plan?
- Do you want your existing customers to spend more?
- Do you want to acquire more customers?
- Are you looking to expand with new locations or new products?
- Have you segmented your customers by size, location, industry and buying behaviour?
- Do you have a customer database?
- Do you have a marketing plan?
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